Effective date: July 27, 2026
This Privacy Policy describes how Matt Swanner (“we,” “us,” or “our”) collects, uses, and shares information when you visit mattswanner.com (the “Site”).
Who We Are
Our website address is: https://mattswanner.com. The Site is operated by Matt Swanner, a yoga teacher and Bhakti musician based in North Carolina. You may contact us at matt@mattswanner.com.
Information We Collect
Analytics (Google Analytics / Google Tag Manager)
With your consent, this Site uses Google Analytics (Measurement ID: G-CDRXV0G337) via Google Tag Manager (Container ID: GTM-5WDMBFH) to collect anonymized information about how visitors use the Site. This may include:
- Pages visited and time spent on each page
- Referring website
- Browser type and operating system
- Approximate geographic location (city/region level)
This data is transmitted to and processed by Google. Google’s use of this data is governed by the Google Privacy Policy. No analytics data is collected until you explicitly accept cookies using the consent banner on this Site.
You may opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on.
Email Marketing (Mailchimp)
If you subscribe to our newsletter or updates, your email address and name are stored with Mailchimp (an Intuit service). Mailchimp’s privacy policy is available at mailchimp.com/legal/privacy. You may unsubscribe at any time using the link in any email we send.
Contact Forms
When you submit a contact form, we receive your name, email address, and any message content you provide. This information is used solely to respond to your inquiry and is not shared with third parties.
Comments
If you leave a comment on this Site, we collect the data shown in the comment form (name, email, website) along with your IP address and browser user agent. Comments are retained indefinitely once approved.
Cookies
This Site uses cookies. Functional cookies (required for the Site to operate) are set automatically. Analytics cookies are only set after you provide explicit consent via the cookie consent banner. You may withdraw consent at any time by clicking “Manage Consent” in the banner.
For a full list of cookies set by this Site, see our Cookie Policy.
How We Share Your Data
We do not sell your personal data. Data is shared only with the third-party services described above (Google Analytics, Mailchimp) and only when you have consented to analytics cookies. Visitor comments may be checked through an automated spam detection service.
Your Rights
You have the right to request access to, correction of, or deletion of any personal data we hold about you. To make such a request, contact us at matt@mattswanner.com. You may also withdraw cookie consent at any time using the consent banner on this Site.
Data Retention
Contact form submissions and comments are retained indefinitely unless you request deletion. Analytics data is retained per Google Analytics’ default retention settings (14 months). Newsletter subscriber data is retained until you unsubscribe.
Changes to This Policy
We may update this Privacy Policy from time to time. The effective date at the top of this page reflects the most recent revision. Continued use of the Site after changes are posted constitutes acceptance of the updated policy.
Contact
Questions about this Privacy Policy? Contact us at: matt@mattswanner.com
