A client recently asked me to determine the cause of frequent bounce rate spikes in their Google Analytics reports. Once every week or two - their bounce rate would skyrocket for a day, sometimes a bit longer, and then return to normal. The concern was that perhaps some technical issue with the [...]
Let me preface this post with the following disclaimer: I don't believe in deceptive marketing practices - never have, and never will. That said - the FTC seems to be working overtime for the past few years to clean up the internet - most recently with it's conference on native advertising. From the New York [...]
Today, as my 10-year-old lamented spending his $53 on the wrong gadget, I "joked" that he should have spent it on someone less fortunate. "Like who?" he asked, "a poor kid". "Sure." He sat for a second and said "Dad. I've never seen a poor person". Being reminded your problems are small is a blessing.