Analytics & Bounce Rate – What You Need to Know

A client recently asked me to determine the cause of frequent bounce rate spikes in their Google Analytics reports. Once every week or two - their bounce rate would skyrocket for a day, [...]

By | January 30th, 2014|Traffic/Analytics|0 Comments

Contact Form 7 & Event Tracking with Universal Analytics

The javascript hook that Contact Form 7 uses to send an event to Google Analytics has changed with the implementation of Universal Analytics: on_sent_ok: "ga(['_trackEvent', 'category', 'action', 'label');" becomes on_sent_ok: "ga('send', 'event', 'category', 'action', 'label');" [...]

By | June 5th, 2013|Traffic/Analytics|3 Comments